Product content designer

10+ years of bringing clarity and structure to product experiences. Prev @ Shopify.

Sneak peek of my work

Content in action

Crafting clear, data-driven product experiences

Shopify Point of Sale

Hardware onboarding uplift

Making hardware setup faster, clearer, and scalable for merchants and designers

Shop Pay

Unlocking Shop Pay growth

Driving opt-ins through targeted UX improvements to the “remember me” checkbox

GitHub PR workflows

Product strategy

Context engineering

User interface design

UX writing

Systems thinking

User research

Usability testing

Information architecture

What I bring to the table

Hi, I'm Virginia

I’m a content designer drawn to bringing clarity to complexity.

I care about the moments where language, structure, and interaction design shape trust.

At Shopify, I worked across checkout, retail, localization, and AI experiences, making complex systems feel more seamless and human.

When I'm not designing, you'll find me hunting for the perfect retro kid lit, figure skating, or paddling a canoe.

Kind words from colleagues

Virginia is a rare talent who goes deep into the intersection of content and UX to drive meaningful product outcomes. Her insights during user research and her collaborative energy in design sessions make her a powerhouse for any product team.

Richard Btaiche

Product Lead, Paxos

Whether it's working directly with a designer, or presenting to senior leadership, Virginia makes complex linguistic concepts seem simple and always helps people understand the why behind her work.

Michael DeFazio

Design Lead, Shopify

Virginia is the kind of content designer every team hopes to work with: sharp on the details, generous in collaboration, and instinctive about how a product should sound. We partnered often at Shopify making sure the user journey felt like one continuous voice, and her care showed up in every screen.

Shannon Elizabeth Murphy

Senior Staff Brand Writer, Shopify

Product content designer

10+ years of bringing clarity and structure to product experiences. Prev @ Shopify.

Sneak peek of my work

Content in action

Crafting clear, data-driven product experiences

Shopify Point of Sale

Hardware onboarding uplift

Making hardware setup faster, clearer, and scalable for merchants and designers

Shop Pay

Unlocking Shop Pay growth

Driving opt-ins through targeted UX improvements to the “remember me” checkbox

GitHub PR workflows

Product strategy

Context engineering

User interface design

UX writing

Systems thinking

User research

Usability testing

Information architecture

What I bring to the table

Hi, I'm Virginia

I’m a content designer drawn to bringing clarity to complexity.

I care about the moments where language, structure, and interaction design shape trust.

At Shopify, I worked across checkout, retail, localization, and AI experiences, making complex systems feel more seamless and human.

When I'm not designing, you'll find me hunting for the perfect retro kid lit, figure skating, or paddling a canoe.

Kind words from colleagues

Virginia is a rare talent who goes deep into the intersection of content and UX to drive meaningful product outcomes. Her insights during user research and her collaborative energy in design sessions make her a powerhouse for any product team.

Richard Btaiche

Product Lead, Paxos

Whether it's working directly with a designer, or presenting to senior leadership, Virginia makes complex linguistic concepts seem simple and always helps people understand the why behind her work.

Michael DeFazio

Design Lead, Shopify

Virginia is the kind of content designer every team hopes to work with: sharp on the details, generous in collaboration, and instinctive about how a product should sound. We partnered often at Shopify making sure the user journey felt like one continuous voice, and her care showed up in every screen.

Shannon Elizabeth Murphy

Senior Staff Brand Writer, Shopify

Product content designer

10+ years of bringing clarity and structure to product experiences. Prev @ Shopify.

Sneak peek of my work

Content in action

Crafting clear, data-driven product experiences

Shopify Point of Sale

Hardware onboarding uplift

Making hardware setup faster, clearer, and scalable for merchants and designers

Shop Pay

Unlocking Shop Pay growth

Driving opt-ins through targeted UX improvements to the “remember me” checkbox

GitHub PR workflows

Product strategy

Context engineering

User interface design

UX writing

Systems thinking

User research

Usability testing

Information architecture

What I bring to the table

Hi, I'm Virginia

I’m a content designer drawn to bringing clarity to complexity.

I care about the moments where language, structure, and interaction design shape trust.

At Shopify, I worked across checkout, retail, localization, and AI experiences, making complex systems feel more seamless and human.

When I'm not designing, you'll find me hunting for the perfect retro kid lit, figure skating, or paddling a canoe.

Kind words from colleagues

Virginia is a rare talent who goes deep into the intersection of content and UX to drive meaningful product outcomes. Her insights during user research and her collaborative energy in design sessions make her a powerhouse for any product team.

Richard Btaiche

Product Lead, Paxos

Whether it's working directly with a designer, or presenting to senior leadership, Virginia makes complex linguistic concepts seem simple and always helps people understand the why behind her work.

Michael DeFazio

Design Lead, Shopify

Virginia is the kind of content designer every team hopes to work with: sharp on the details, generous in collaboration, and instinctive about how a product should sound. We partnered often at Shopify making sure the user journey felt like one continuous voice, and her care showed up in every screen.

Shannon Elizabeth Murphy

Senior Staff Brand Writer, Shopify